We are ADA, Swiss precision, applied to the German Mittelstand.
Grounded in the entrepreneurial thinking of the University of St. Gallen, we
build AI that runs on Monday, not strategy papers.
You work directly with the founders.
We put AI where it actually saves time in daily work: the inbox, quotes,
scattered knowledge.
Your people keep the judgment.
We do the building.
A truly entrepreneurial team.
We think and act like entrepreneurs, not corporate consultants. Our advice rests
on rigorously independent thinking. We foster disagreement, test ideas
against reality, and keep what survives. AI proposes; we keep the judgment.
And we advise and act as if it were our own firm, because it is.
Applied AI, end to end.
Laurin turns AI from a demo into a workday: systems people actually use, wired into inbox, offers and archives. He believes a tool has done its job when nobody talks about it anymore.
Before ADA: HSG St. Gallen, Deloitte, Simon-Kucher and Eve by Eraneos. His rule for every build: nothing leaves the house without a human sign-off.
Strategy that survives contact with Monday.
Benjamin finds where AI actually pays off, and where it doesn’t. He believes the best strategy fits on one page and proves itself in the first pilot, not the tenth workshop.
Before ADA: HSG St. Gallen, ZEQ and the Swiss Armed Forces. His measure for every project: the same people, more impact per head.
We’re small on purpose, and we grow on evidence. If you want responsibility from day one and work people actually use, we should talk.
See open rolesAI proposes.
Independent
minds decide.